Grant’s direct answer

Resident events reduce friction because the people attending already live nearby and have a built-in reason to interact. Grant gives much more weight to communities with consistent programming—weekly or more frequent events are a stronger social signal than an occasional mixer. The Village Dallas is his benchmark for a broader apartment social ecosystem, while recurring events at other communities can create the same basic benefit. Amenities alone do not create friendships; management needs to give residents reasons to use them together. Ask to see the actual event calendar rather than relying on a website claim that the building is “social.”

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