All Markets Apartment Guide

How Can Employers Create a Co-Branded Relocation Resource for New Hires?

Learn how employers can create a co-branded HomeBase relocation resource that gives new hires consistent neighborhood and apartment guidance.

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10. What Is the Best Final Call to Action for the Recruiter and New Hire Using the HomeBase Resource?

Quick Answer

The best call to action is simple: the recruiter shares the one-page HomeBase resource with accepted new hires, and the employee can start using HomeBase Services immediately.

The resource should be easy to send to an entire incoming class and just as easy to use for an individual new hire.

Make the Recruiter Handoff Easy

When the timing is right, the recruiter can email the one-pager to the accepted new-hire class as a group. The same resource can also be sent individually whenever a new employee is added.

The recruiter does not need to explain neighborhoods, apartment pricing, commute tradeoffs or qualification details. HomeBase takes over those conversations.

Give the Recruiter a Simple Endorsement

A recruiter should be able to describe HomeBase in one sentence:

HomeBase Services can make your transition to your new city much easier. They are knowledgeable, easy to work with and free to you, and we recommend them to help you find the right place in your new city.

Grant's Recommendation

Make the one-pager easy for recruiters to distribute to the whole incoming class and to individual hires, then use a short endorsement centered on ease, expertise and the fact that HomeBase Services is free to the employee.